Kiev, April, 18th, 2018 (Internews). When Oleksandra Rozumiyenko, a teacher at Chernihiv’s School #30 in northeast Ukraine, teaches history to her students, she thinks of the ways to bring media literacy components in her classroom. She tells her students to identify whether there is an agenda behind a story and to think about the goals of the media outlet that produced the story.

Rozumiyenko attended a number of training courses run by the Academy of Ukrainian Press (AUP), funded through USAID’s U-Media project implemented by Internews. During those courses, more than 270 teachers worked on how to help students discern between false and credible sources of information.

In the age of “fake news,” Russian information warfare and heightened forms of propaganda online, there is a larger and faster spread of disinformation than ever before. For this reason, teachers told Internews, media literacy has received an unexpected boost in Ukraine.

Her 11th-grade students share their teacher’s passion for media education. This is because it helps them grow as critical news consumers, and they now clearly see how the media can manipulate and misinform and how to detect when it happens.

“We’ve been learning media literacy since the 11th grade. It’s very important in our times. Because we have internet, social media networks, news and information that we need to critically assess. Because not all information we consume is true. They spread information with an evil intent. That’s why we need to know how to filter it,” said Daniyil Krokha, a student from the school.

Education is key

Viktoriya Stashevska, a teacher at Chernihiv’s Collegium #11, tells her students as she is leading a discussion about how imagery and editing in documentary film can be used to send messages without using words. She also attended Internews-funded media education courses and now she includes media literacy in her arts classes.

While Ukrainians need — and want — accurate news to make informed decisions, the internet is full of material that intentionally blurs the lines between news, propaganda, research and advertising. And, “with well targeted media literacy activities, young people are becoming better-prepared to recognize it,” Stashevska says.

Fortunately, Ukrainians are improving in their ability to spot paid media content (known as jeansa), according to the 2017 Media Consumption Survey, a USAID-Internews poll. The poll revealed that out of the 55% of people who know jeansa exists, 63% say they know how to spot a “paid news” report, an increase of 16% from the previous year.

Another poll, conducted by Detector Media, an Internews’ core partner, revealed 61% of Ukrainians believe that media literacy matters to all and needs to be improved. But, at the same time, only 22% of respondents say they are ready to learn how to be media literate. 

For the past eight years, USAID programs implemented by Internews have been promoting media education and literacy for Ukrainian educators, journalists, civil society and political activists and public officials. As a result, Ukraine’s Ministry of Education and Sciences recognizes the success of the joint activities in coordination with partners like AUP, which focused on educating teachers and schoolchildren and finding space for media literacy in a crowded curriculum. The Ministry has recommended using AUP’s teacher training manuals and textbooks in schools and higher education institutions.

The Ministry recognizes that media education will help young people learn how to spot fake news, authenticate sources, identify emotionally charged manipulation and understand bias. In 2017 the Ministry launched an all-Ukrainian media-education experiment for 2017-22, which aims to introduce “intertwined mass media literacy into the national educational practice.”

Over the coming years, Ukrainians will be challenged to find the best way forward.