Brussels, October, 19th 2017 (Media animation). In the recent days, social networks are invaded by the hashtag #MeToo. It calls women around the world to express themselves about sexual assaults they have suffered in their professional or personal lives.

Hundreds of thousands of testimonials are published on social networks, and show the extent of the phenomenon: women are assaulted, insulted or harassed daily.

One of the reasons for these harassments is that, for many men, they think their actions are trivial. They do not realize that by simply "whistling" a girl in the street, they treat her like an object. That by "just touching" the thighs of a woman in the subway, they are in fact assaulting her.

Men's reaction is also related to the representation of women in the media: indeed, the male society is essential in the entertainment media, fuelled by many clichés and stereotypes about women.

It is in this context that the association Media Animation, Belgian member of SIGNIS, is launching the "Pop Models" project.

What is the image of women in the popular media? This question serves as a theme for "Pop Models" and is divided into seven clips, seven analyzes ... and seven questions: How are women represented in advertising? What role do they play in war cinema? What clichés trivialize the culture of rape? How do Disney princesses testify about gender relations and their evolution? What place does Hollywood give to heroines in films? Does the use of male or female avatars change the experience of multiplayer video games? How can sexist stereotypes of Hip-Hop be reappropriated by female artists?

In attempting to answer these questions, "Pop Models" produces a media education reflection on the stigmatization of women, in an attempt to contribute to the evolution of gender relations, if not genres themselves.

You can see all the videos on this website (only in French):

Pop Models - The stigmatization of women in the popular media culture is a project carried out by Media Animation as part of the Alter Equal program supported by the Minister of Education for Social Promotion, Youth, Equal Opportunities and Women's Rights of the Wallonia-Brussels Federation and the Ministry of the French Community - Continuing Education Department.