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India, April, 28th, 2017 (Times of India). A community radio focusing on health-related issues has been launched by the Kidney Federation of India (KFI). Hello Radio 90.8 is probably the first community radio in the state of Kerala (South West of India) striving to create awareness on various health issues as well as to network patients, doctors, hospitals, care givers and the institutions engaged in patient support services.
The broadcast is available in 15-km radius According to Mohanachandran, vice-chairman of KFI, the radio would broadcast programmes from 7am to 10pm. The programmes will also try to create awareness on wide range of issues that are related to physical and psychological well-being of people.
A. D. Benny, KFI director, said that for the past seven years, KFI had launched a series of interventions to support kidney patients. The most important insight that we learnt from these interventions was that a large section of people go through extreme ordeals in the absence of proper communication about the disease and treatment facilities.
"The community radio is expected to bridge this lack of awareness by providing a platform for live communication among various stakeholders," said Benny, who had donated his kidney about 10 years ago.
The radio, which required an investment of about Rs 35 lakh, is being set up with help of funds from individuals and groups. "The programmes can be sponsored by different sections," said C K Thomas, adviser of the community radio. As per the central norms, community radios broadcast advertisement for five minutes in an hour-long programme. Some entertainment programmes will also be broadcasted by the radio, he said. Prevention of life-style diseases, which are becoming a serious health concern in Kerala, will be the major thrust of the radio programmes, Mohanachandran said.